An online store builder is a drag and drop program that is often offered by the webhosting company that hosts your website. An ecommerce site with a lot of products and not much technical experience will need to use the store builder to add their products to the site. When you use the store builder, you are basically filling in the blanks of a template that has been previously designed for the hosting company. The template may be modified as far as colors, size, font and other cosmetic changes. You will also be able to add your logo and your banner to the site. This is part of your branding plan.
You will use the store builder to add your shipping profiles, your sales tax information if you collect for your state and your payment processing link. You will also give the customers an idea of your policies regarding shipping and return. You will provide them your physical address and a phone number. You should also personalize this for the customer. You should tell the customer about you and why you are in business. You only get to meet your potential customers through this interface, so you need to make an impression on them. This is a good way to build a trusting relationship with your customer. Being the owner of an online retail shop is rewarding and allows you the chance to be in charge of your time and income. You can work as much or as little as you like.
